
I have recently researched the ‘Rough Trade Records’ company, it is an Independent record company. They cover and manage artist and bands mostly of ‘Indie’ genre of Post-punk, alternative rock and folk. A good example of these artists would be either The Libertines or Dylan LeBlanc. The Libertines generally play more alternative rock whereas Dylan LeBlanc plays more of the country-rock/ folk genre.
When looking at all the artists covered by ‘Rough Trade’ they don’t differentiate greatly in style or genre or image. I think the label like to represent new artists who fit the ‘indie’ genre and image. This therefore can benefit the company because they are aware that, people who fit their image and want to go into the industry will go to them for a contract. But there is a slight downfall seeing as the record company cannot be as well known as a record company that covers a wide range of genres.

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