Research and Development - First Ideas

We have begun our research by listening to an artist who isn’t too well known, and has “easy-listening” style music. From this ‘indie’ style of music we decided that we would follow the genre so that it would appeal to the right audience. We have therefore decided to have a romantic video; of every girl’s perfect beginning to a relationship. We selected a romantic setting and time of the year. We decided on The Dorking Stepping Stones and in the autumn where all the trees have rich colours. Our ideas then followed to the idea of fate. We had the idea that both characters would spend a lot of time there but never at the same time until finally fate brings them together. We have also decided to have a lead singer in the studio with a more mature look, which could make the video read as one of his memories.
As another aspect of research we looked at other videos from artist such as White Stripes, Bombay Bicycle Club and Foals. These artists are from the same genre, and hit the same type of audience and if we wanted to target the same audience we would have to develop an idea that had a similar feel to videos from these artists.