Digipak continued...

This is the first digipack I put together. Using some stills that we took on shoot day (studio and location), and of course the use of photo shop, the package works reasonably well. However only four panels are of professional standard. We wanted to include water or leaves, the artist, the characters so that the music video and the digipak cross promote each other. Also some additional thanks and credits inside.

There is more to the digipack than just four pictures on the product. I have thought about which picture would be best for the front cover,and whether there is a synergistic through line between the digipack and poster font in response to the music video, and the use of representation. Firstly, Leo Faulks' face is not on the front of the pack, this is because we make a conscious choice not to sell the artist on his surface image, however if the individual decides to buy the CD, then on the inside they would be privaleged enough to see for themself the artist of the music. On the back of the CD are the stepping stones which fans would recognise from the music video and the edwardian script which I have used throughout. It is supposed to look like fountain pen writing, again conforming to this non-image, anti technology sort of genre. Against each stepping stone is printed the name of each song. We chose to alter the size of lettering as it gets closer to the eye, just like the stepping stones, and where the water shines at its lightest, we have "Flume" printed, becasuse this is supposed to catch the eye of the potential buyer as the most recognisable song on the CD.