Digipak Cover

A digi-pak is an important part of the main task, but can often be overlooked and ignored. They add to the image of the band and the music video. A digipack is a patented style of compact disk or DVD packaging, and is a registered trademark of AGI media, a MeadWestvaco, Inc. resource which acquired the original trademark holder, IMPAC group inc in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.


Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.


With Blink 182 and these collection of digipaks. It is obvious that they have been put together so that they interlink and create synergy between the variations of media. This is not only a visual and interesting way of developing their digipaks, it also works as a marketing method. By having one of the digipaks, the need to have the other matching two is much higher, because of the fact they are nearly identical. They almost become a collectors set. Moreover, the use of the simplistic colours also adds to the fact that they are almost identical and is a good use of continuality within their products.